Networking: Giving, Taking, and the Fine Balance of Both

Networking requires giving and taking to be mutually beneficial. It's common to see people who are more comfortable with either one aspect or the other, but good skills in both arenas are imperative for success.
"Giving" comes first or at least should. In building relationships, it's easier to break down barriers to trust, respect, and reciprocity by being the first one to extend help to a potential networking partner. "Giving" includes, but is not limited to:

1. The sharing of industry information that is helpful to the potential partner.
2. The sharing of resources and suppliers helpful to the partner.
3. The sharing of new technology with these partners.
4. The sharing of information about the potential partner's competitors.
5. After a level of comfort has been established based on your own business ethics and standards, the sharing of business leads.

At some point in time, you can reasonably expect some of the same type of help in return. You are entitled to get help, or the relationship isn't mutually-beneficial Many people find it uncomfortable to take the following steps when there is no information coming back to them after they have given more than their fair share.

What do you do when you aren't getting anything in return?

1. Make sure that you have made your needs clearly known. Is your 60-second introduction presentation precise enough? Have you asked for specific information that the potential partner would be likely to have access to and gotten no response?

2. Ask the potential partner WHY there has been nothing coming back from their side. This can be tough but doesn't have to be. I teach people to ask the following:
If there were something about my firm or me that would prevent you from feeling comfortable sharing information with me, would you tell me about it, or would you keep it to yourself?

This approach works MAGIC!

3. After exhausting the above options, it's time to walk away. Don't be discouraged. Start the process again and again and again. There are far more people looking to share than just to "take".For the very few people who are ONLY "takers", you can do nothing more than you have. The reality of it is- you are entitled to give and get. And any relationships that don't encompass both aspects, will never be mutually beneficial.