The following article is from Entrepreneur.com. So many small business owners struggle over this. We wanted to pass along some great insight!
As Twitter
has grown in influence as both a social platform and a communication
channel for companies, I have recalibrated the way I interact with
people there--and, by extension, any social network where I represent my
brand. It has been a subtle shift, but an important one.
This was on my mind when a question came up at a marketing event
where I spoke recently: How do you balance the personal and professional
on social networks?
I advocated for a blending of the two. At its heart, that's
the real opportunity of social media, isn't it? People do business with
people--not faceless, soulless edifices. Don't you want your prospects
and customers online to have an opportunity to get to know you, just as
your contacts in real life do?
However, since that event, I've given the subtleties of the matter
more thought. It's a delicate issue that needs to be handled deftly. So,
what is the best way to balance these two sides of your online
identity?
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