Ways to Leverage Small Business Saturday

We posted info regarding Small Business Saturday and you may be wondering what it can mean for YOUR business. Here are just a samplig of ideas and offers by the organizers. Get involved and take advantage of the advance promotion and PR opportunities that are out there for Amex merchants as well as non-customers in some cases.

Create a YouTube Video of Your Story!Online videos are a compelling way to engage customers and to share the powerful story behind your business. Now, with American Express and Google's free My Business Story tool, you can create personalized, professional-quality videos that can be featured on YouTube, your business website, Facebook, and more. My Business Story features:
•An easy, step-by-step guide to help you shoot your video
•Sample templates and a selection of royalty-free music
•Script outlines and video examples


Create an Offer That Gets Buzz!Create social media offers that American Express Cardmembers can access on their mobile devices with Go social.  These offers are:
•Couponless, and can be redeemed without offer codes or staff training
•Distributed through Facebook and Foursquare
•Tracked to see the impact to your business

or...
Build Buzz with YourBuzz!
What can you do with YourBuzz?

•Manage your business accounts across 10 online networks including Facebook, Twitter, LinkedIn, Yelp, and more with one simple dashboard
•Access marketing solutions, including $100 of LinkedIn Ads credits, to help you create targeted advertising that fits your budget
•Easily respond to customers online and create new conversations about your business
•Get tools that can help you identify influencers, and track how you match up with your competitors

(This is a great benefit for companies with a B2B market especially! Check out the LinkedIn ad credit!!!)

SMALL BUSINESS SATURDAY IS COMING!

Small Business Saturday is coming. Now, you may be saying, "Isn't EVERYday a small business day?" You'd be right as far as we're concerned. Once a year however, a major initiative seeks to drive traffic and action to small businesses in the US.

Kicked off by American Express, we applaud any and all efforts to bring focus to small business. November 26th is the day you are urged to "Shop Small." As a small business owner, we challenge you to take a look at your own purchasing patterns. Do you support your local merchants or do you gravitate to big box stores? Do you check out up and coming sites or head right to the online giants?

Check out Small Business Saturday for ways you can help your fellow entrepreneurs!