"You've got to be very careful if you don't know where you're going, because you might not get there." - Yogi Berra
“Nothing great was ever achieved without enthusiasm.” Ralph Waldo Emerson (1803–82), U.S. essayist, poet, philosopher.
A successful business plan is one that focuses your thinking, helps you establish a realistic business strategy, improves your operations, and wins for your company the financing and other support it needs.
Written business plans, broadly speaking, are usually put together for either of two purposes: to prepare for a significant event, such as obtaining financing, or to guide the company’s operations for a particular period, usually a year.
Keep in mind, in writing the plan, you’ll invariably take two steps forward and one step back. It’s an uneven path, fraught with unforeseen frustrations and difficulties. Thrashing out those difficulties is a key part of the planning process.
Being in business is a journey, not a destination -- with NO made roads or freeways, despite what some franchisers would have you believe. Every business travels into the uncharted territory of the future. But, no matter how good a driver you may be, how well you know the route, or how quickly you can load and unload the vehicle, if you fail to put fuel in the tank, air in the tires, oil in the engine, water in the radiator, or otherwise adequately maintain and service the vehicle, it will soon grind to a halt.
You'll go nowhere. Sadly, this is the case with most small business owners. They're good drivers -- plumbers, hairdressers, retailers, lawyers, accountants, printers or whatever their trade or profession may be -- but they haven't a clue what's required to maintain and manage their vehicles. So they rarely make it to their chosen destinations.
To complete the journey to your chosen destination you need a suitable business vehicle.
No comments:
Post a Comment