When entrepreneurs get together, here are some of the factors they identify that increase stress.
When the initial vision of success gives way to
disappointing sales. As one example, a
business venture began based upon a single product that the owner really
believed in -- a product that often drew praise when demonstrated ... but
wouldn't sell. The owner heard over and over from prospective customers that
the product was "a clever idea but I can't use it in my business."
Stress was the by-product as this entrepreneur had to tear himself away from
this single product, look at the facts, and begin again -- this time producing
for the market, not for himself. A new product was the solution.
Partnership conflicts and coordination. When you start a business, friendships as well as
investments are on the line. The backgrounds and talents of partners can make a
difference. For instance, one partnership's co-entrepreneurs had very similar
backgrounds, making the division of labor problematic.
Abandonment of reliable careers. The pressure to succeed is multiplied when new
entrepreneurs find themselves taking a severe cut in their personal incomes in
order to pursue their own business.
Overcoming bureaucratic barriers to small business marketing
efforts. The difficulty a small company often
has in dealing with layers of big-business bureaucracies can cause a great deal
of strain. Reaching the CEO of a larger corporation may require a level of
aggressiveness unnatural and, therefore, stressful to a small business owner.
This frustration had been so great for one owner that he decided to direct his
marketing efforts exclusively at other small companies.
Being too dependent on one company. Another business mentioned that his company had to swallow
a very large loss on a major project when the single large firm his company had
depended upon for its market suddenly ended the relationship.
Eric W. Leaman
Trustee eleaman@oedglobal.org
http://twitter.com/oed4smallbiz
Organization for Entrepreneurial Development
Unleashing the entrepreneurial spirit.
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