None of us operates in a vacuum.
Other people always play a vital role in our lives and in our businesses. We cannot fully succeed unless we manage our relationships in a way that helps us move toward our goals and the goals of those that we are dealing with.
Clearly, one of the keys to a productive relationship is learning how to create situations that benefit all parties. No one in today's world can or should attempt to become successful without enlisting the support and help of others.
The Law of Reciprocity says that Like generates Like. Win:Win is the highest form of reciprocity to which we can aspire.
A Win Win situation is essential when:
• you are building long-term relationships
• the results are likely to be public
• you want to take advantage of the synergy in a collaborative effort
In a world driven by information and knowledge, the traditional rules of hard-nosed business dealings and secrecy do not apply. Winning in today's marketplace means ensuring that everyone can achieve their necessary goals and outcomes. This in turn allows us to establish and maintain long term business relationships.
"The world's most successful people manage to live their lives in a state of optimism, enthusiasm and hope... They know that if they will just do certain things a certain way everyday they will be led to their chosen goals." Earl Nightingale
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