Saturday, March 17, 2012

Why Do a Marketing Plan?

A marketing plan outlines everything you will do to market your business, in what order, and when. The time and effort spent developing your marketing plan is a good investment.

An effective marketing plan does the following:
 Identifies and explores the strengths and weaknesses of your company, its products, or services
 Examines, based on these strengths and weaknesses, the opportunities and threats that exist in the marketplace
 Forces you to focus on the needs of your customers and potential customers
 Allows you to anticipate and plan for changing market trends, consumer demands, and changes of your competitors
 Helps you reach company goals within your budget
 Forms an essential part of your business plan

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