Follwoing is a post by Sandy Riser, originally published at The Next Level Business Solutions. Thanks, Sandy, for pointing out to us the need to view things from all directions!
Some of us remember that song from Joni Mitchell in 1969 – check it out here. She talked about looking at love from both sides. Believe it or not, marketing is like that – you need to look at it from both sides.
Most of us only look at our view of our business, but it much more vital to look at it from the eyes of your prospective customer. What do you want them to see? Do you really show them in what you do what you are about as a business? Is the “it” about your business evident? The thing that makes you special.
So much of marketing is copycat. What is at the true core of what you do that no one else does? Your marketing needs to reflect that – not that you sell pens, provide accounting services, or help people find a new home. Lots of people do that.
Look at it from both sides – which one really counts?
Fostering the entrepreneurial spirit!
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