In a recent study done by Communispond, a New York based sales firm, more than 100 salesmen were asked why "the number one reason customers switched vendors." Over half admitted that "being out of touch" was the primary reason. Not that the customer found a better deal or a better product. The reality was this: they sold the customer the product and left him. Period.
Even in a very lean economy, clients will not necessarily jump ship just to chase a better deal. Are there long standing clients with whom you've lost touch? Do you reach out them to say hello or see how business is? Do you reach out to let them know you are at least aware you haven't spoken recently? This is an ideal time of year to contact clients (and vendors) with whom you have been out of touch. Let them know you value the length of your connection, and kick off a more connected 2012.
More sales and connection tips can be found in the resource documents in The OED Community.
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