In the wake of two major "big company" debacles, we'd recommend that you take a look at two recent posts by Carol Tice for Entreprenuer.com's blog.
The first story highlights several key missteps by Netflix, the entertainment provider who has had a fairly golden touch up to this point. Netflix has recently increased its prices, and let's just say the change has not gone well. At all. Ms. Tice effectively highlights what could have been done to mitigate the ill will.
The next story we want to bring to your attention talks about the demise of Borders. Once again Ms. Tice draws some important parallels between their actions and small business actions.
Both articles are though provoking, and worth a read!
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