Much has been made of Steve Jobs and how closely tied he is to the Apple brand. While Apple is a wildly sucessful business, long removed from the world of small business, it is one of the largest examples of owner-brand linking to the detriment of a company.
In past years, when Jobs has stepped back, the business has suffered. Most recently, his health stuggles have rattled investors while the company has been in the middle of highly successful launches. In fact, arguably one of the world's most famous transplant recipients, he has shrouded health concerns enciting gossip and everything but false obits on Twitter. So what happens now, now that he has circulated a memo to employees indicating another medical leave?
While our prayers are with Steve Jobs for a speedy recovery, we also ask: How wise is it be BE your business's brand? And what of your backers, or in the case of many small businesses, family members who depend upon the business's health should you choose this path and something happen to yours?
For more advice on this topic, checkout Jeff Lee's Business Builder Series Session including Succession Planning for Family Business.
No comments:
Post a Comment